Expressing passion and purpose through the art of Flamenco.
From an idea to a brand
The first-of-its-kind Flamenco talent agency recruited us to bring their brand to life. This was a great case because the owner came to us with no clear direction on the brand narrative or identity. And that’s okay. We’re skilled at taking what our clients share—a little or a lot—and crafting a brand identity and narrative around it.
We made it our mission not just to design a logo and site, but establish Admission Nation as a distinguishable service in the New York area, and develop an identity and online presence to support it.
The birth of Admission Nation
Our client was a seasoned Flamenco dancer on a mission to service schools, performance spaces and private clients with professional, world-renowned and diverse Flamenco talent, workshops and demonstrations. While most people in this space recruit or promote on Craigslist and other unreliable channels, Admission Nation exists to provide a hand-selected roster of professional, fully insured Flamenco talent. We say all that because we defined it on behalf of the brand. They came with a blank page and we strategically positioned the brand in the market.
The good lookin’ stuff, too
Yes, we built the brand. And we made it look good, too. A healthy conversation with our client unearthed a vision they didn’t even know they had. We structured, wrote and designed the site from scratch, allowing the passion and art of Flamenco to shine, while enforcing Admission Nation as a reliable source for Flamenco talent.
It was a rewarding experience for us to bring Admission Nation to life. Additional creative assignments to produce and direct video & original photography for Admission Nation helped secure our role in leading the creative development of their international world tour planned for September 2017 in Spain & Japan.
HERE’S WHAT WE DID:
- Brand Development
- Creative Direction
- Branding & Identity
- Web Design
- Web Development
Essy & Jo excelled, going beyond the required on my web site, and could always be counted on. They listened to my ideas and presented new approaches to the work. I wholeheartedly recommend them.