Unkurl your sweet spot.
Bringing an international dessert experience to the States.
New Jersey meets Hungarian sweet treat.
essy & jo transformed an award-winning pastry recipe into the experiential brand of the Founder’s dreams. From naming, original photography, and on-site activations, we preserved the authenticity of this international delicacy while bringing the energy to a domestic audience.
Nicole, Founder of Kurly Kürtósh, fell in love with the classic Hungarian treat, kürtóskalács, while living abroad in Budapest for four years. But when Nicole and her family returned to the States, that sweet treat stayed on her mind. essy & jo transformed the idea into a regional dessert contender.